Let My People Go Surfing: The Education of a Reluctant Businessman

By Yvon Chouinard

Categories: Biographies & Memoirs, Business & Money

Yvon Chouinard, the climber who founded Patagonia, tells the story of the company and explains the philosophy behind it. He describes how a small business making climbing gear grew into a major outdoor clothing company, and how Patagonia tries to minimize its environmental impact, treat employees well and give back to nature. Chouinard sets out the company's principles for design, production, marketing and management.

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• Shane Parrish: “Patagonia founder Yvon Chouinard expands on the history of the company as well as how his business philosophy has changed over time. I had no idea they almost went bankrupt a few times. (He summarizes the book pretty well in this hour long talk.)”