Leading Sustainably

By Trista Bridges, Donald Eubank

Categories: Business & Money

Leading Sustainably (2021), by Trista Bridges and Donald Eubank, co-founders of the consultancy Read the Air, is a guide for managers on building sustainability into business strategy. Inspired by the UN Sustainable Development Goals, the authors draw on interviews with more than one hundred business leaders and case studies from industries including hospitality, waste management, fashion and finance. They explain how to measure impact, adapt to sustainable finance and make the transition to sustainable business models.

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• Scott Galloway: “Great book by Strategy Sprint student @tristabridges — what traditional businesses can learn from mission-driven companies”