Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

By Paul Smith

Categories: Business & Money

Paul Smith, a former Procter & Gamble executive, explains how leaders can use stories to persuade, motivate and teach. He offers more than 100 short stories from business and life, organized by purpose: setting a vision, building culture, encouraging innovation, handling change and more. Smith also explains how to find, structure and tell stories effectively, with practical tips and exercises.

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• Shane Parrish: “One thing I need to get better at is telling stories. “Experience is the best teacher,” writes Paul Smith, “a compelling story is close second.” Effective stories allow an audience to feel and see things for themselves.”