Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga

By Joseph J. Romm

Categories: Literature & Fiction, Politics & Social Sciences

Joseph Romm teaches the techniques of rhetoric, the art of persuasion, using examples from the Bible, Shakespeare, Lincoln, advertising and pop music. He explains figures of speech such as repetition, irony, metaphor and extended metaphor, and shows how great speakers and writers use them to be memorable. Romm argues that understanding rhetoric makes us more persuasive and harder to manipulate.

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• Shane Parrish: “Language Intelligence: Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga by Joseph Romm. This book aims to help us “become more persuasive, more memorable and harder to manipulate.””