How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation
Categories: Business & Money, Self-Help
Behavioral psychologist Susan Weinschenk explains seven drives that motivate people and how to use them to persuade. The drives include the desire to belong, habits, the power of stories, carrots and sticks, instincts, the desire for mastery and tricks of the mind. Each chapter summarizes research and offers practical tactics for marketers, managers, designers and anyone who needs to influence others.
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- Shane Parrish: “How to Get People to Do Stuff: Master the art and science of persuasion and motivation by Susan M. Weinschenk. Language Intelligence: Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga by Joseph Romm.”