How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs

How I Built This (Houghton Mifflin Harcourt, 2020), written by Guy Raz with Nils Parker, draws on Raz's NPR podcast of interviews with company founders. Organized by the stages of a business, it moves from finding an idea and leaving a steady job through raising money, finding partners, facing competitors and crises to growth and paying yourself a salary. Examples include Sara Blakely of Spanx, Joe Gebbia of Airbnb, Kevin Systrom and Mike Krieger of Instagram, and Yvon Chouinard of Patagonia.

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Ryan Holiday: “Guy Raz has interviewed basically every CEO of a big or new company of the last generation or so. This book, How I Built This is incredible.”