Hit Makers: The Science of Popularity in an Age of Distraction
Categories: Business & Money
Hit Makers is a 2017 book by Atlantic writer Derek Thompson about why some songs, films, products and ideas become hugely popular while most do not. Drawing on psychology, economics and media history, from Impressionist painting to Game of Thrones and Facebook, he argues that hits come from a mix of familiarity and surprise, repeated exposure and the way audiences spread things to one another.
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- Fareed Zakaria: “Derek Thompson's "Hit Makers: The Science of Popularity in an Age of Distraction" tackles big questions like, why did "Game of Thrones" take off?”