Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Ryan Holiday explains growth hacking, the data-driven, product-centric approach to marketing used by companies like Dropbox, Airbnb and Twitter to grow without traditional advertising budgets. Drawing on case studies and his own experience as a marketer, he shows how to build product-market fit, find and test channels for explosive growth, make products go viral, and retain and optimize users.