Group Genius: The Creative Power of Collaboration

By Keith Sawyer

Categories: Business & Money, Politics & Social Sciences

Psychologist Keith Sawyer challenges the myth of the lone creative genius and argues that creativity is always collaborative. Drawing on research on jazz groups, improv theater and successful companies, he shows how innovations emerge from groups through conversation, small ideas and unexpected connections. Sawyer explains how organizations can foster group flow and collaborative creativity, through better meetings, diverse teams and room for improvisation.

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