Good Strategy Bad Strategy: The Difference and Why It Matters

By Richard P. Rumelt

Categories: Business & Money

Richard Rumelt, a leading strategy scholar, explains why many organizations confuse strategy with goals, slogans and ambition. He identifies the marks of bad strategy, such as fluff and failure to face the problem. He then describes the kernel of a good strategy: a diagnosis of the challenge, a guiding policy and coherent actions. Rumelt illustrates his points with examples from business, the military and government, from Apple to the Gulf War.

Recommended by 1 person

• Shane Parrish: “In the book Good Strategy, Bad Strategy by Richard Rumelt (highly recommended, and we’ve written about it before), the author is clear that what makes a good strategy is that it’s clear and that it’s precise, a real call to a specific action:”