Focus: Use Different Ways of Seeing the World for Success and Influence

By Heidi Grant Halvorson, E. Tory Higgins

Categories: Business & Money, Self-Help

Psychologists Heidi Grant Halvorson and E. Tory Higgins explain that people tend to be either promotion-focused, seeking gains, or prevention-focused, avoiding losses. They show how these two motivational styles shape how we set goals, make decisions, work, love and parent. The book explains how to recognize your own focus and that of others, and how to use this knowledge to motivate and influence people.

Recommended by 1 person

• Shane Parrish: “Explores how our focus changes what we see and how we are influenced. While we have a tendency to be promotion-focused or prevention-focused, we can be fairly ambidextrous. When we’re promotion-focused, we’re focused on avoiding missed opportunities.”