Fascinate
Categories: Business & Money
Fascinate: Your 7 Triggers to Persuasion and Captivation is a 2010 business book by Sally Hogshead, an award-winning advertising copywriter and branding expert. She explains why some people, products and messages capture attention while others are ignored. Hogshead identifies seven triggers of fascination: lust, mystique, alarm, prestige, power, vice and trust, and uses examples from brands and history to show how each one works. The book offers practical advice on using these triggers to make marketing and communication more compelling.
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- Vinod Khosla: “Read "Fascinate" & "Made to Stick" to see why!”