Disrupt
Categories: Business & Money
In Disrupt (2010), designer and innovation consultant Luke Williams sets out a method for creating disruptive ideas in business. Williams describes a five-step process: crafting a disruptive hypothesis that challenges an industry's assumptions, defining a disruptive market opportunity, generating ideas, shaping them into a solution and making a persuasive pitch. He illustrates it with exercises and examples from companies that overturned conventions in their markets.
Recommended by 1 person
- Scott Galloway: “@lukegwilliams Tx Luke, enjoying your book (Disrupt):”