Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

Demand-Side Sales 101 is a book by innovation expert Bob Moesta, written with Greg Engle, about selling by understanding why people buy. It includes a foreword by Jason Fried. Drawing on the Jobs to Be Done framework, Moesta argues that salespeople should stop pushing products and instead help customers make progress in their lives. He explains how to uncover the forces that drive and block a purchase, and how to design the buying process around customers' real struggles.

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Jason Fried: “I'm so pleased his ideas are finally collected in one place, in a form anyone can absorb. I highly recommend buying the book, reading the book, absorbing the book”