Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas
Categories: Business & Money
The anthropologist Grant McCracken defines a culturematic as a little machine for making culture: a small, cheap and often playful experiment that tests the world, discovers meaning and releases value. His examples range from reality television, John Cheever and Julia Child to a pie shop in Alabama and fantasy football, which turned passive fans into would-be owners and managers. McCracken argues that businesses and individuals can build their own culturematics to find breakthrough ideas, and offers guidance on designing and launching them.
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- Ryan Holiday: “Grant is a great chronicler of social science trends and the forces that shape our culture consciousness. He deserves to be better known. I personally I have read all his books and consider his thinking to be a huge influence on my own writing and thinking. Culturematic deserves to be read.”