Creative Confidence: Unleashing the Creative Potential Within Us All

Categories: Business & Money, Self-Help

IDEO founder David Kelley and his brother Tom argue that creativity is not a rare gift but a skill most people can recover. What holds people back, they say, is fear of judgment. Drawing on work at IDEO and Stanford's d.school, the Kelleys explain how to move from fear to action. They share stories and practical exercises for building empathy with users, generating ideas and prototyping quickly, and show how teams can build a culture where new ideas get tried.

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