Buyology: Truth and Lies About Why We Buy
Categories: Business & Money
Branding consultant Martin Lindstrom describes a large neuromarketing study that used brain scans to learn how consumers respond to brands and advertising. He reports surprising findings about product placement, warning labels on cigarettes, sex in advertising, subliminal messages and the power of rituals and religion in branding. Lindstrom argues that much of what drives our buying decisions happens below conscious awareness.
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- Shane Parrish: “The Best Books on The Psychology Behind Human Decision Making and Irrationality … This is a great way to build your antilibrary. — Buyology by Martin Lindstrom”