Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing
Categories: Business & Money
Finance professor Hersh Shefrin explains how psychology affects the decisions of investors, analysts and portfolio managers. He describes the biases and mental shortcuts that lead to errors, such as overconfidence, framing and loss aversion, and shows how they appear in stock picking, market forecasts, options and corporate finance. Combining research with real examples, the book offers an entertaining yet scholarly overview of behavioral finance.
Recommended by 1 person
- Shane Parrish: “An entertaining, yet scholarly overview of the subject.”