After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

Categories: Biographies & Memoirs, Business & Money

Journalist Tripp Mickle tells the story of Apple after Steve Jobs's death through two of his top lieutenants, chief design officer Jony Ive and COO-turned-CEO Tim Cook. Based on interviews with more than 200 current and former Apple executives and others, the book traces how Cook's operational skill drove enormous growth while Ive's influence faded, and argues that Apple traded its innovative spirit for operational excellence.